As recently as 2006, with Call of Duty 3, the series was just another well-regarded but modestly successful WWII shooter, fighting for shelf space alongside Medal of Honor and Brothers in Arms.īut 2007's Modern Warfare turned Call of Duty into a legitimate media phenomenon: a superbrand that generates the same enormous numbers as a Tom Cruise, a U2 or a Manchester United. It's been an incredibly rapid expansion as well, a Big Bang that few could have predicted. Call of Duty, to paraphrase Douglas Adams, is big.
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